In order to improve the welcome experience and inspire our visitors, San Francisco Travel, in collaboration with SFO, developed a more engaging and colorful environment by adding stunning photography of California and the greater Bay Area.
The images shown here are FPO. This project is currently in the installation phase at SFO.
Role: Creative direction, design and production. Photos by Louis Raphael.
To assist visitors in San Francisco during Super Bowl 50, San Francisco Travel developed a welcome booth in The Moscone Center. The activation featured a staffed information desk, a photo opportunity with a wax version of Joe Montana and social sharing kiosk.
Also shown is a street kiosk collaboration with Perkins + Will (outer design is San Francisco Travel).
Role: Art direction, design and production
San Francisco Travel's brand guidelines were out of step with their current brand and didn’t include adequate visual examples to illustrate what they were talking about in text.
For a company of about 100 employees, with international representation in 13 countries and multiple outside vendors, it was important to create one comprehensive document so that all parties have a clear understanding of how to represent and speak about the organization.
Role: Art direction, design and production
2016 HOW Outstanding Achievement Award Winner
The San Francisco Travel Partnership sales team restructured their Partnership model and needed a direct mail and leave-behind packet to explain the changes and help sell the product. Project scope included: folder, inserts, letter and envelope.
Role: Art direction, design and production
American Graphic Design Award winner for 2014.
Photography by Scott Chernis
True to its reputation as a "City for Foodies," San Francisco Travel launched Dine About Town in 2001 (aka Restaurant Week). During two weeks in January more than 100 restaurants in San Francisco offer a fixed price 2-or 3-course lunch and/or a 3-course dinner option.
Scope was to conceptualize, design and produce all of the Dine About Town creative. Deliverables included print advertising, outdoor, collateral and digital.
Role: Art direction, design and production
American In-House Design Award Winner
Live photography by Scott Chernis
San Francisco Travel's Sales and Tourism teams market and sell San Francisco to the world at trade shows across the globe. In 2015, San Francisco hosted more than 24 million visitors who spent $9.3 billion during their stay. That makes tourism one of San Francisco's most important industries.
Featured here are various trade show booths we developed for our teams.
Role: Art direction, design and production
The MarCom team at San Francisco Travel was struggling with an email marketing system that was difficult to use and costly to maintain. After researching alternative systems I transitioned the team onto MailChimp and redesigned the suite of emails for B2C/B2B. The move saved our department build time, lowered monthly cost, and email performance metrics improved.
Shown here are three current responsive templates and the original static design we inherited.
The Capital Campaign for SFJAZZ was a $64 million venture to build the SFJAZZ Center, endow the organization and grow the membership.
We created a campaign kit for our Membership team including custom capacity folder, brochure, rack brochure, letterhead and DVD.
Role: Art direction, design and production
Identity by Megan Mock
After a successful Capital Campaign SFJAZZ was poised to move into their new home, the SFJAZZ Center. The Marketing team, in collaboration with Butler, Shine, Stern & Partners, developed a new brand aesthetic for the once nomadic music presenter.
Shown here are some of the design comps I created for the visual restage of SFJAZZ. Comp one features a custom typeface.
Role: Art direction, design and production
Musician photography by Walt Denson
The Hotplate series was a monthly show created by SFJAZZ where Bay Area musicians paid tribute to a different legend in music.
Each month a unique club flyer was designed to promote the show, using original album art from the legend as inspiration. The Hotplate identity was also part of the scope.
Role: Art direction, design and production
Each year the SFJAZZ Collective, an all-star jazz ensemble comprising eight of the best performers/composers in jazz, heads out on the road and creates an album of their tour recordings.
The Collective's Live 2010 album features a 3-CD set, 24-page four-color booklet, rack brochure and custom illustration. The project also involved art direction of the band’s photo shoot.
Role: Art direction, design and production
Each year the SFJAZZ Collective, an all-star jazz ensemble comprising eight of the best performers/composers in jazz, heads out on the road and creates an album of their tour recordings.
The SFJAZZ Collective's Live 2009 album features a 2-CD set and 24-page booklet. The title art was inspired by the iconic pop art image LOVE by American artist Robert Indiana. The project also involved art direction of the band’s photo shoot.
Role: Art direction, design and production
Each year, SFJAZZ created unique seasonal Identities for their concert seasons. Commissioning illustrator Mark Ulriksen we combined his art and our design and created advertising and collateral for the season.
Shown here are outdoor posters for various concert seasons.
Role: Art direction, design and production
Illustrations by Mark Ulriksen
Each year, SFJAZZ created unique seasonal Identities for their concert seasons. Commissioning illustrator Mark Ulriksen we combined his art and our design and created advertising and collateral for the season.
Featured here are seasonal catalogs and brochures, including identity and key art.
Role: Art direction, design and production
Doximity is the largest community of healthcare professionals in the country - with over 80% of U.S. doctors and 50% of all NPs and physician assistants as verified members.
Working with their lead designer, we created a logo and new iOS app icon to bring more strength and dependability to their identity.
Role: Design and production
Client: Doximity
Contracting at a small agency in San Francisco called Fagan + Welles, I was hired to assist in creating a collateral kit for Calistoga.
Scope included an outer folder, sell sheets, POP dangler, stationery card and envelope.
Role: Design and production
Client: Fagan + Welles
Contracting at a small agency in San Francisco called Fagan + Welles, I was hired to assist in the production of a cooking magazine, called MIX, owned by Nestle Company. Scope included layout and photo retouching.
Role: Design and production
Client: Fagan + Welles
